News / 2023-04-25

Two Hätälä products in the finals of respected seafood product competition

Finland’s largest fish processor Hätälä Oy will have a strong presence at the Seafood Global Expo, organised in Barcelona at the end of this month. Two of the company’s products have qualified for the finals of the respected Seafood Excellence Global Awards competition, held during the massive event. The finalists were selected from among eighty candidates.

Finland’s largest fish processor will have a strong presence at the Seafood Global Expo event

Hätälä has its own stand at the event where it will showcase its products to seafood industry professionals from around the world. The company’s Executive Vice President Matti Isohätälä says that in Barcelona, Hätälä will particularly focus on “loimulohi”, flamed salmon, a Finnish speciality that stands out from mainstream fish products.

“Hätälä is the original producer of flamed salmon in Finland, since 1938 when we began our company history and producing high-quality fish products. Flamed salmon has three components – fish, fire, and salt – and that makes it unique, healthy fish delicacy. We have invested newest production lines with real open fire flaming which can produce up to 2000 kg hour flamed and serving customers around whole Europe.”

Hätälä’s finalist products in the competition are tasty street food innovation in kebab style, Salmon Chips, and premium all-in-one delicacy Nordic Burger with a flamed salmon burger. This is the second year in a row that Hätälä’s products have been selected as finalistist.

Exports to Europe going forward strong

According to Matti Isohätälä, Hätälä is currently exporting its products to half a dozen countries in Europe. The products are sold both under the Oulu-based company’s own brand, and under grocery store chains’ private label brands. The exports are also spearheaded by flamed salmon and flamed salmon-based products.

“We develop high-quality products tailored for European tastes that are easy and quick to use,” he summarises.

Seafood Global Expo is the world’s largest seafood industry event. This year, it is being held in Barcelona from 25 to 27 April 2023. The event is expected to host over 30,000 seafood industry professionals from almost 160 countries.

Matti Isohätälä considers the event an important way of forging a path into international markets.

“We will have several hundred new contacts with potential customers,” he says.

Further information

Hätälä Oy

Executive Vice President
Matti Isohätälä

+358 44 351 7974

Head of Export
Chad Simonson

+358 45 1162 484

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